Project Description

Digital Marketing Specialist | Evaly.ch (Switzerland) | 2023 – 2024

Project: E-commerce SEO & PPC Optimization

• Executed comprehensive SEO strategy including on-page optimization, backlink acquisition, and site health improvement.
• Conducted product research and keyword mapping to identify high-performing products for targeted campaigns.
• Managed and optimized Meta (Facebook) PPC ads, resulting in improved ROAS and lead generation performance.
• Integrated SEO and paid campaign data to enhance cross-channel performance and conversion rate.